Our Marketing team is responsible for the Knauf brand, together with promotion of all Knauf products, systems and related services in market including all customer data, media and communications and channels. This includes website and social media, eTools and customer contact services including live chat. The team also manages new product development and go-to-market campaigns, working closely with internal and external stakeholders and industry.

The Digital Marketing Specialist (DMS) manages Knauf’s online customer experience, designing and delivering digital services and marketing campaigns to the commercial (B2B) and end customer sector (B2C). In addition, the DMS manages all customer marketing communications and digital media and company marketing channels including website, email, texting platforms and social media. Able to lead integrated digital marketing campaigns from concept to execution. Works closely with the marketing team, sales team and vendors to launch campaigns on time and on budget.

Requirements

• Bachelor’s degree in Marketing or similar field
• Recognized qualification, training, certificate or diploma in digital marketing
• Proven working experience in digital marketing
• Excellent written and oral communication skills in English
• Experience in leading and managing SEO/SEM and marketing database, email, social media and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Optimize apps, landing pages and user funnels.
• Solid knowledge of website analytics tools (eg. Google Analytics, Google Search Console)
• Knowledge about current Digital Marketing landscape (Tools and processes for E-Mail and Marketing Automation)
• Experience in setting up and optimizing Google Adwords campaigns
• Basic knowledge of HTML, CSS, and JavaScript development and constraints
• Creative, outside the box thinker and a very good team player

Responsibilities

• Plan and execute all digital marketing, including Basic SEO/SEM, marketing database, email, social media and display advertising campaigns

• Participate in trainings to understand how to use new Digital Marketing tools (e.g. HubSpot, Adobe Analytics) and Voice of Customer/CX tools (e.g. Qualtrics or Medallia)

• Align with Global team on customer journey and survey design blueprints and set up inner loop process with local entity

• Implementation of local content into CMS

• Design, build and maintain our social media presence

• Oversee the social media strategy for the company. Manage day-to-day messaging and posts on social media platforms on behalf of the company

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Optimize digital assets (eg. websites, social platforms, apps) on a basis of continuous improvement and in line with company marketing objectives

• Collaborate with internal teams to create landing pages and apps, and to optimize user experience
• Roll out any new digital projects coming from the central Knauf Digital

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.